Chinese developers recognized good potential in the retail sector early on. They built shopping malls across China trying to capitalize on the growing consumer segment of the Chinese population. Many of these malls were so big that one wonders if the developers conducted any feasibility and demand studies before they built them. Most likely, as with many projects in China by local developers, they were built on a belief that “if you build it, they will come.” In many instances, though, retailers and shoppers did not come, and many shopping malls remained empty or suffered poor occupancy rates.