Singapore-based Prima Asset Management has partnered with Australia’s largest private hotel investor, Schwartz Family Co., to accelerate its real estate expansion in London, Europe’s leading hotel investment destination. Schwartz Family Co. will serve as a key investor in Prima’s London Paddington hotel redevelopment project and possibly other future ventures. This strategic collaboration marks a significant step in Prima’s U.K. expansion, bolstered by Schwartz Family Co.’s extensive portfolio of 15 hotels and more than 4,300 rooms across Australia.
“Our strategic focus on value-added opportunities in Central London is already yielding promising results. By combining our in-house expertise with high-value, industry-leading partnerships, we are positioned to deliver sustainable long-term returns through our regulated VCC Fund, managed by First Degree Global Asset Management,” said Ben Hall, CEO and co-founder of Prima.
Michael Van den Brande, senior inv
