Private capital raising in 2025 is gaining momentum compared to recent years, as real estate markets show signs of stabilizing and transactional activity picks up. In an interview, John Ferguson, partner and co-chair of global law firm Goodwin’s Real Estate group, discusses how general partners (GPs) are adapting their fundraising strategies by offering investors more flexible structures, showcasing active deal pipelines to drive urgency, and narrowing their focus to sectors and strategies that align with shifting market conditions and LP risk appetites. Despite challenges in asset valuations and broader economic uncertainty, he notes that optimism is returning, fueled by signs of market bottoms, niche opportunities and the potential for interest rate cuts.
How are GPs adapting their fundraising strategies in the current interest rate environment, and what innovative approaches are they using to attract LP commitments?
Private capital raising in 20
