A survey conducted by Morning Consult commissioned by the American Hotel & Lodging Association (AHLA) found that only 44 percent of Americans are planning overnight vacation or leisure travel in 2020, with high interest in road trips, family events, and long weekends over the summer months. Encouragingly, 68 percent of these expectant travelers say they are likely to stay in a hotel in 2020.
At the start of 2020, shopping centres had just emerged from a hugely challenging decade. Online purchasing had, of course, migrated sales from stores. Many consumers had also shifted much of their discretionary spend from things to experiences, and while food and beverage chains, leisure venues and other services had expanded in both numbers and ambition, retail space had shrunk.