The application of the Observe, Orient, Decide and Act (OODA) model can bring clarity in times of unprecedented uncertainty and confusion during the COVID-19 pandemic. The OODA model was created by John Boyd, who was a prominent U.S. military strategist in the 20th century, and it has been credited with helping fighter pilots win dogfights, litigators win court cases, athletes win championships and businesses outsmart the competition.
The model is meant to be a circular process that if consistently applied, can help to ensure a positive outcome is achieved. The need to be flexible, creative and brave in the actions taken will help investors navigate this turbulent situation.
The benefit of using OODA is speed. A model, which was designed to assist in one of the most complex of events, i.e., a high-stakes dogfight in fighter jet airc
