Nuveen’s Katie Grissom on retail shifting from destination to daily infrastructure
by Andrea Zander
Consumer behavior continues to fundamentally reshape retail real estate — from who now controls demand to how physical space must earn relevance every day. Katie Grissom, global head of retail, Nuveen, in an interview with IREI, discusses the shift from brand-led retail to behavior-led ecosystems, explaining why habit, not loyalty, has become the dominant driver of performance. Drawing on real-world portfolio experience, Grissom explores why daily-needs formats are outperforming destination retail, how data and omnichannel strategies have strengthened physical stores and why convenience, utility and emotional payoff now define successful centers.
