Data- and insight-powered decision making are more crucial than ever in commercial real estate as high interest rates and market volatility test operators’ and investors’ strategies and capabilities. Today, there is little room for error in management. Consequently, the balance between intuition and data must lean toward the latter.

While trusting our instincts and experience is crucial, technology holds the potential to supplement and enrich the strategic knowledge we can distill from the massive internal and external data sets now available to us.

Understanding and balancing HI, AI and BI in decision making

Achieving optimal growth and NOI is increasingly contingent on leveraging and balancing human intelligence (HI), artificial intelligence (AI) and business intelligence (BI) in our data collection/analysis and decision-making processes. Let’s look at what each of these things are, use cases, and how to balance them.

Human intell