U.S. hotels have now posted 100 consecutive months of year-over-year revenue per available room (RevPAR) growth, according to data conducted by STR. Additionally, each of the key performance metrics are at record highs on a 12-month moving average.
In a year-over-year comparison with June 2017, the industry posted the following:
Occupancy: +1.7 percent to 74.5 percent
Average daily rate (ADR): +2.8 percent to $132.66
RevPAR: +4.6 percent to $98.85
“The industry’s 117 million room-nights sold were the most we have ever recorded for a June,” said Jan Freitag, STR’s senior VP of lodging insights. “This drove the strongest year-over-year demand and occupancy increases of 2018. Even this far into the expansion cycle, brands and hoteliers were able to attract 4.2 million more guests than last June. This clearly points at very healthy group, business transient and leisure demand, supported by still-undeterred GDP growth and low
