The U.K. food and grocery market is set to grow by 10 percent, or €21.2 billion ($25 billion), between 2019 and 2022, according to the latest study by IGD.
The report reveals the impact of COVID-19 on the overall market over the next two years, with a breakdown of expected implications and performance on individual channels. The pandemic has accelerated the shift to online, a channel IGD expects to mostly retain the loyalty of new shoppers gained during the pandemic. Discount will, however, become the fastest-growing channel in 2021 and 2022, driven by a rise in unemployment and shoppers looking to economies. Large stores will lose market share faster than previously expected and account for only half of grocery sales by 2022. For convenience stores, which many shoppers used for their main shopping trips during the lockdown, a challenge will be to retain this trade while also managing the transition back to impulse and food-for-now.
IGD forecasts ecommerce will gai
