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The evolution of IOS: From mom-and-pop yards to market opportunity
Research - OCTOBER 1, 2025

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The evolution of IOS: From mom-and-pop yards to market opportunity

by Andrea Zander

Institutional interest in the industrial outdoor storage (IOS) sector will increase in the coming years. There are significant untapped opportunities for investors and developers, according to Lisa DeNight, managing director and head of North American Industrial Research at Newmark, and Jamil Harkness, a national industrial senior research analyst at the firm. The pair, who co-authored Newmark’s Industrial Insight: Lots to Gain report, shared their in-depth insights in an interview with IREI.

Investors looking at the IOS space should focus on three main categories: zoning, environmental considerations, and seller motivation. Zoning and permitting can be challenging, as some communities may have concerns about the impact of these operations. As DeNight explained, “Many people unfamiliar with the sector don’t realize how many chan

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