Investment in Thailand hotels totaled $301 million (THB9.8 billion) in the first half of 2025. More broadly, Asia Pacific hotels reached $4.7 billion in the first half of 2025, with investors focusing more selectively on the region’s more established hospitality markets, with 84 percent of total transaction volume occurring in just five key countries, according to JLL.
Japan continued to lead regional hotel investment with $1.5 billion in transactions, followed by Greater China ($744 million), Australia ($664 million), Singapore ($546 million) and South Korea ($504 million).
Collectively, the other markets across the region accounted for $758 million or 16 percent of total hotel investment volume.
Capital deployed in the first half of 2025 represented a 23 percent decline compared to the same period in 2024, reflecting a more cautious investment environment amid ongoing global macroeconomic uncertainty. Investors have gravitated to safe-haven markets, while de
