Hotel investment growth in Thailand will likely normalize in 2025, with factors including the entry of new high-quality hotels in the market and favorable occupancy and average day rates (ADR) easing the record trading momentum seen in 2024. According to JLL, hotel investment is expected to stabilize in 2025, with more than THB13 billion ($385 million) in capital projected to be deployed into Thailand’s hotel sector.
In 2025, JLL estimates that Bangkok transactions will continue to dominate the investment market, comprising close to 60 percent of all deals nationally. Significantly, JLL analysis shows that the average transaction size will grow to THB1.8 billion ($53.2 million), 80 percent higher than the 10-year average of THB1 billion ($29.5 million). Furthermore, the market in 2025 is expected to be dominated by single-asset deals, consistent with transactions including the Hyatt Regency Bangkok Sukhumvit, the largest ever single-asset hotel deal in Thailand history, clo
