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Secondary and tertiary markets in the Western US prove to be stronger and more stable, compared to primary western markets
Research - DECEMBER 9, 2024

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Secondary and tertiary markets in the Western US prove to be stronger and more stable, compared to primary western markets

by Elise Mackanych

Despite misconceptions around market performance of secondary and tertiary markets in the Western United States, these markets prove to be more economically robust and less volatile than primary markets, according to Graceada Partners’ research reports, Economic Vibrancy in Secondary & Tertiary Markets and Real Estate Fundamentals in Western U.S. Secondary & Tertiary Markets.

Common misconceptions are that primary markets experience stronger economic growth and greater vibrancy, particularly during economic downturns and that secondary and tertiary markets have a more volatile, less robust and more concentrated economic base.

Analyzing data over the past 20 years, Graceada’s findings show secondary and tertiary markets as economically more robust and less volatile than primary western markets. These markets have exhibited stronger GDP growth, income growth, job growth and population growth, even during economic downturns. Population growt

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