Thailand’s real estate market is set to enter 2026 in a more selective and structurally differentiated phase as investors, developers and occupiers adjust to shifting demand drivers, tighter capital discipline and evolving use patterns across sectors, according to JLL.
Based on JLL Thailand’s outlook, growth opportunities remain but are increasingly concentrated in assets aligned with long-term macro trends and changing occupier and investor requirements.
In the hospitality sector, Thailand continues to demonstrate resilience despite intensifying competition from neighboring destinations and a slower recovery of mainland Chinese tourism. International arrivals are forecast to reach 35.5 million in 2026, representing 8 percent growth from 32.9 million arrivals in 2025. While Chinese tourists were slower to return, arrivals from markets such as India and Russia recorded notable growth in 2025. Hotel investment activity remained strong, reaching THB 26.4 billion ($754
