Real estate firms are entering a new phase of PropTech adoption as artificial intelligence makes it possible to connect fragmented software systems across portfolios, according to a recent report by Prason Kale, co-founder and CEO of Outcome.
Over the past 15 years, firms adopted tools for leasing, property management, accounting, asset management and investor relations, but those systems often created separate versions of the truth. The report said the next stage is a “real estate operating system” that sits on top of existing systems of record, translates data across functions and supports applications built around a firm’s specific workflows. The shift is being driven by improved large language models, lower compute costs and growing pressure on owners to eliminate manual reconciliation work. Firms that adopt this built-to-suit operating model in 2026 and 2027 could gain an advantage by using artificial intelligence (AI) to run workflows across the organization rathe
