Leadership’s appreciation of real estate is growing, but there is significant potential for it to further support business strategy, according to CBRE’s inaugural C-Suite Perspectives report.
The report, which canvassed the views of 252 C-suite leaders across Europe and the United States, found that 94 percent of respondents see real estate as important to achieving core business objectives. According to the research, half of leaders see real estate becoming more important over the next three years, with CEOs and COOs (63 percent) holding this view more strongly. At a sector level, 81 percent of manufacturing firms anticipate real estate will grow in importance, indicating that they are poised to manage their real estate assets much more proactively than they have in the past.
The vast majority of respondents (94 percent) believe that real estate plays a critical or very important role in shaping corporate culture, and 72 percent said real estate is havi
