Smaller businesses, executives and professional firms want access to trophy office assets without committing to a traditional large-block lease. Adam Stark, founder and CEO of Stark Office Suites and its premium Excelsior by Stark brand, discusses how the private workplace model is evolving to meet that demand, why he sees a growing opportunity within the office sector, and how the model differs from coworking platforms such as WeWork.
What defines the emerging “private workplace” economy, and why is it gaining traction now?
I think the private workplace economy reflects a broader shift toward solutions. Customers increasingly want more than an individual product or service; they want a complete answer to the problem they are trying to solve.
That is particularly true in office space. Most professionals and businesses are not in the office business. They need a workplace that functions seamlessly, but they do not want to manage leasing, furn
