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Research - NOVEMBER 25, 2025

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PNC Christmas Price Index shows 4.5% increase in holiday gift costs for 2025

by Released

The cost of celebrating Christmas is climbing again. Now in its 42nd year, the PNC Christmas Price Index (PNC CPI) reveals that the cost of the gifts from the classic holiday carol “The 12 Days of Christmas” has risen 4.5 percent compared to last year, outpacing the Bureau of Labor Statistics’ Consumer Price Index (BLS CPI) October year-over-year reading of 3.0 percent.

The PNC CPI, launched in 1984, is a lighthearted take on the BLS CPI and measures the change in prices consumers could expect to pay for True Love’s gifts. Data is compiled by PNC’s Investment Office using sources from across the country, including dance and theater companies, hatcheries, pet stores and others. Overall, the 12 gifts that comprise the PNC CPI increased to a tree-topping $51,476.12 this year.

“This year’s increase reflects labor market pressures and economic uncertainty, not tariffs —True Love’s list is all domestic,” said Amanda Agati, CIO of PNC Asset Mana

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