Geopolitical uncertainty, the rise of automation and the rapid expansion of data centers are reshaping traditional site strategies, according to Robert Hess, practice leader and senior principal for Newmark’s global consulting and strategy solutions group, in an interview with IREI. Hess outlines how companies today are navigating complex challenges — including labor shortages, energy constraints, rising costs and shifting global trade dynamics — when evaluating locations for new operations or expansion.
What are the top priorities companies consider today when selecting a new site for operations or expansion?
Site selection today is driven by a mix of infrastructure, energy, supply-chain access and available talent. Supply chain and logistics remain top concerns, as companies respond to trade barriers, transportation costs and geopolitical risk while working to improve service levels and build resilience into their operations.
The talent