New entrants into healthcare continue to be the first movers in driving digital health innovation and consumer-focused patient care, according to JLL. For example, Amazon’s purchase of OneMedical or the expansion of pharmacies like CVS Health into patient care could pressure traditional providers into examining their own facilities and technology systems and becoming more competitive in 2024.
In 2024, the healthcare industry will face disruption from new competitors and technology while managing the ongoing challenges of rising costs and slimming margins. Macroeconomic forecasts predict inflation will slow, but prices and interest rates will likely remain high. Healthcare systems, providers and investors have the opportunity to reassess their real estate footprint and organization and strategically optimize to generate new revenue.
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