The Living sector is now the top target for European cross-border real estate investment, according to CBRE’s 2025 European Investor Intentions Survey.
For the first time, living was selected as the preferred European real estate sector, driven by ongoing increased demand across the region. According to the survey, 32 percent of respondents said living was their top target, followed by logistics at 27 percent and offices at 16 percent. Appetite for both retail and hotels grew when compared with last year, with the former increasing from 7 percent to 10 percent and the latter from 7 percent to 9 percent.
Of those investors planning to target living assets, almost two-thirds selected build-to-rent due to the subsector’s strong long-term fundamentals. Grade A offices in prime locations remain favorable for investors targeting the office sector, with logistics investors looking at modern facilities in major European cities.
A large proportion of investo
