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Sign in Sign up for a FREE subscriptionKKR, Marriott International to launch midscale hospitality segment in Japan
KKR and Marriott International have entered into the midscale hospitality space in Japan, which follows KKR’s completion of the acquisition of Unizo Hotel Company and a portfolio of 14 hotels in Japan from Unizo Holdings. The 14 hotels will be converted to Four Points Express by Sheraton. This marks Marriott’s entry into the affordable midscale segment in Japan and the brand’s debut in Asia Pacific following its global launch in this space in 2023.
The portfolio of 14 hotels is located in major tourist destinations in 10 cities across Japan: Hakodate, Morioka, Utsunomiya, Yokohama, Kanazawa, Nagoya, Osaka, Kyoto, Kobe and Hakata. The properties are expected to open in the second half of 2024, adding more than 3,600 new rooms to KKR’s and Marriott’s respective hotel portfolios in Japan.
Four Points Express by Sheraton will offer value-conscious consumers a seamless hotel experience in convenient locations throughout Japan, with principles of reliability, simpl
