Juniper Square has launched its AI CRM for Investor Relations, a Customer Relation Management (CRM) system purpose-built for private markets fundraising.
While the private markets have grown rapidly, fundraising teams have been left behind by outdated technology. Most general partners (GPs) still rely on decades-old legacy systems, CRMs built for merger and acquisition (M&A) teams, or generic tools that require costly customization, painful integrations, and ongoing maintenance. As fundraising becomes increasingly competitive and private wealth plays a larger role across asset classes, investor relations (IR) teams need modern, purpose-built tools that support how they actually work, according to the firm’s release. Juniper Square’s AI CRM for Investor Relations tracks limited partner (LP) commitments, to onboarding investors with digital subscriptions a
