JLL‘s Hotels & Hospitality Group has released its U.S. Select-Service and Extended-Stay Hotel Outlook 2025 report, providing an assessment of recent market trends, the sector’s investment appeal and evaluating its potential to remain a strong and attractive investment option in the coming years.
The report highlights the sector’s impressive growth, with revenue per available room (RevPAR) reaching a record high of $78 in 2024, 14 percent above 2019 levels, as well as demand surging by 232,000 room nights year-over-year, nearly fully recovered from 2019. This surge in performance is attributed to the sector’s transformation into a unified market, offering a blend of amenities to meet evolved traveler preferences.
The sector’s lean operating model and superior profit margins, relative to full-service hotels, make it an
