Japanese investors are increasing allocations to rental housing across Asia Pacific, driving the next phase of Living sector growth as capital targets markets backed by strong demand and long-term income stability.
Conal Newland, Cushman & Wakefield’s international director, head of living, Asia Pacific, said the sector is entering a new phase of institutional expansion driven by structural demand.
Australia has emerged as a key destination for this capital, supported by strong population growth, urbanization and persistent housing undersupply. Japanese capital into Australian real estate exceeded $3 billion in 2025 and equates to more than $7 billion in the past three years, reinforcing its position as a key investment market and signaling sustained investor conviction despite more complex global conditions. Cushman & Wakefield estimates approximately 30 percent of that investment has been in the build-to-rent (BTR) apartment sector.
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