Now that remote working has become the new normal for many office workers around Europe, Colliers predicts savvy hotel operators will harness the ‘hybrid hospitality’ concept, where hotels provide office space to enable co-working and interacting — to generate an additional source of income. In some cases this approach could increase turnover by 20 percent.
Independent ventures including Zoku, Hoxton/Ennismore, Accor, Ace Hotels, citizenM and Kerten Hospitality focus on the mix of work and overnight stays and have had huge success with these hybrid hospitality concepts during the past few years. According to Colliers, many more hotels are going to mix these functions during the next few years.
“It is an additional source of income,” commented Dirk Bakker, head of hotels for the EMEA region at Colliers International. “Hotels already specialize in hospitality and often have good food and beverage facilities. Offering beds at night and renting out workplaces d
