The premium hotel market in China’s Greater Bay Area (GBA) delivered a solid performance in the third quarter of the year. according to JLL. The recovery of business travel, rising spending on culture and inbound leisure activities have driven positive yet divergent trends across the various GBA cities. Shenzhen continues its steady expansion, fueled by both leisure and business demands. Guangzhou, on the other hand, is facing short term headwinds, but is expected to stage a strong rebound in fourth quarter, driven mainly by a whole series of major events happening in the city.
Shenzhen: Business and tourism synergy drives resilient performance
In third quarter 2025, Shenzhen’s upscale-and-above hotel market demonstrated strong resilience. As of third quarter, Shenzhen has added 1,507 new upscale-and-above hotel rooms, with another 226 rooms scheduled to enter the market in the last quarter. Average daily rate (ADR) for premium hotels dipped slightl
