According to Savills’ latest research, prime shopping center rents have increased by 2 percent CAGR across Europe over the past three years, with Lisbon and Milan at the fore, each rising by 8.1 percent. Both markets benefit from exceptionally low vacancy rates of just 3.1 percent and 1.3 percent respectively. Given rental rebasing and constrained supply due to a limited development pipeline, conditions for further prime rental growth look set to hold, says the international real estate advisor.
European real retail sales are forecast to grow by 1.3 percent in 2026, led by Central and Eastern Europe, the Nordics, the United Kingdom and Iberia. While spending behavior is fragmenting by age and affluence, Europe’s demographic profile is steadily aging. By 2050, the median age is projected to reach 48.2, while the population aged 80 and over is expected to almost double.
This highlights both a broader base of older consumers and a rapidly expanding elderly cohort. As
