Survey respondents say that while their senior executives and board members are still intrigued by Generative AI (GenAI), there are signs of enthusiasm beginning to wane as the "new technology" shine wears off, according to Deloitte AI Institute in its The State of Generative AI in the Enterprise: Now decides Next survey, which is based on 2,770 director- to C-suite-level respondents across 14 countries.
GenAI adoption has reached a critical phase, with two-thirds of respondents (67 percent) reporting their organization is increasing its investment in GenAI due to strong value to date.
"As promising experiments and use cases begin to pay off, it's clear that we have arrived at a pivotal moment
