More than 70 percent of consumers would feel comfortable visiting brick-and-mortar retail stores within two months of the end of the national emergency, according to an April 10–12 survey and an April 24–26 survey, each of 1,004 U.S. adults. Engine Insights conducted the survey on behalf of ICSC Research.
There could be significant pent-up demand, as well. About 70 percent of consumers will make purchases they had planned but could not complete because of the pandemic. And 62 percent of consumers either do not plan to cut back on spending or will cut back for only five months or less.
Sixty-six percent of consumers said that when they do return to stores, they will be interested in seeing frequent cleaning/sanitizing, while 62 percent are interested in seeing more hand sanitizer and disinfecting cloths, 49 percent, in staff wearing masks and/or gloves, and 48 percent, in measures facilitating social distancing.
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