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Research - AUGUST 29, 2019

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Are Californians staying or leaving?

by Andrea Zander

California dreaming. The tale of moving to the West Coast. However, recent reports indicate Californians are packing up and leaving. Approximately 38,000 more people left California than entered it in 2018, according to the U.S. Census. This is the second straight year that migration to the state was negative. And the expectations are the exodus trend will continue. While the numbers are “minimal,” it’s a trend generating lots of open forums on social media and table talk.

Cost of living is one of several reasons locals are leaving the state.

Let’s focus on the San Francisco Bay Area.

The Bay Area is continuing to attract residents in the flourishing tech-boom cycle. Cushman & Wakefield projected the median household income for a millennial living in Northern Californian will be $110,589 by 2020. These numbers are based on tech-related incomes. While overall median household income for other Northern Californians was $71,805 in 2017. And according to

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