In early 2026, IREI began interviewing people across 11 different property types to share their insights and outlooks on asset management in a video series titled Asset Management In Focus.
After a brief summer break, Chase McWhorter, managing director, Americas, at Institutional Real Estate, Inc., interviewed Joe Lubeck, CEO at American Landmark Apartments, discussing asset management best practices in real estate investment.
Lubeck shared American Landmark's 30-year history focusing on the Sunbelt region, emphasizing their vertically integrated approach to asset management that combines property management with strategic analysis to grow net operating income (NOI). He explained their differentiators include historical market knowledge, proprietary renovation systems using AI and machine learning, and their philosophy of "blocking and tackling" - focusing on controllable factors like cost management and customer service rather than market variables like interest rates
