Demand for luxury hotels in Asia Pacific has grown dramatically, with investors increasingly viewing the asset class as both resilient and holding an enduring appeal to travellers regionally and globally. According to JLL, the volume of luxury hotel transactions in Asia Pacific rose significantly by 77 percent between 2017 and 2025, reaching approximately $2.1 billion in 2025.
Significantly, 2025 volumes represent one of the highest annual investment deployments into luxury hotels since pre-COVID times where transactions reached over $2.4 billion in 2019.
Following the pandemic, luxury hotel transactions rebounded strongly, particularly in 2023, returning to levels comparable with 2019. In 2025, luxury hotel transactions accounted for almost 20 percent of all hotel deals, more than double the 8 percent share recorded in 2017 and surpassing even the 16 percent achieved during pre-pandemic high, reinforcing investor confidence in the long-term value and performance cha
