Asia Pacific hotel investment market produced its strongest first half performance in seven years against a backdrop of global headwinds, economic volatility and cautious buyer sentiment. According to JLL, the hotel market demonstrated remarkable resilience in first half 2026, with transaction volumes reaching $6.8 billion representing a 54 percent increase from first half 2025.
“Hotel investment sentiments continue to defy expectations and demonstrate the draw of Asia Pacific hospitality assets. Solid market fundamentals combined with robust deal activity across the region have worked in tandem with investors that are increasingly demanding greater certainty and more thorough due diligence before deploying capital,” said Nihat Ercan, CEO, JLL Hotels & Hospitality Group, Asia Pacific.
According to JLL, regional performance is diverse with three markets primarily driving the surge in investment activity during first half 2026.
Japan led the region with $1
