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Annual Urban Land Institute, PwC report outlines “The Great Reset”, a new era in real estate
Research - NOVEMBER 8, 2023

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Annual Urban Land Institute, PwC report outlines “The Great Reset”, a new era in real estate

by Andrea Zander

The Urban Land Institute (ULI) and PwC US have released its Emerging Trends in Real Estate® 2024, the annual industry-leading report, unveiling critical data and trends in the real estate sector. In its 45th edition, the report’s overarching theme is “The Great Reset,” determining that the industry must form new “norms” and can no longer rely on past benchmarks to determine how the market will function in the future.

“It’s clear that the real estate industry is entering a new era of thinking, building and operating. The emergence of hybrid work models, the strength of the retail sector, and the growth of Sun Belt markets underscore the new reality on the ground, specifically in our top cities — Nashville, Phoenix, Dallas/Fort Worth, Atlanta and Austin — to watch in 2024,” said Anita Kramer, senior vice president of UL

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