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Allocations to private markets continue to rise
Research - FEBRUARY 5, 2025

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Allocations to private markets continue to rise

by Andrea Zander

Almost three-quarters (73 percent) of global institutional investors expect private markets investments to outperform public markets during the next five years, according to the seventh Private Markets Study published by Aviva Investors.

The annual research, conducted in September and October 2024, captures responses from 500 institutional investors, including corporate defined benefit and defined contribution pension plans, public and government pensions, insurers and financial institutions in Europe, North America and Asia, which together represent combined assets of $4.3 trillion.

While  diversification was highlighted by most respondents (70 percent) as their main reason for allocating to private markets today, the ability of these assets to provide an illiquidity premium is expected to become increasingly important. Forty-seven percent of investors

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