The real impact of AI on real estate demands cultural readiness and the continuous evolution of AI-infused operations alongside human teams. AI is meant to enhance human expertise, not replace it. In an exclusive interview with IREI, Anne Hollander, founder of Dallas-based advisory firm The Strategic Edge, which advises real estate firms on AI integration, data strategy and operational transformation, explained that the most successful AI-driven firms won’t ask, “What can we automate?” but rather, “How can AI help us uncover insights and opportunities we might otherwise miss?”
This means moving beyond GenAI into purpose-built models that can analyze complex, multidimensional data far faster and more comprehensively than humans ever could. When done right, AI has the pote
