Hosted by IREI in partnership with Thesis Driven & No Walls Studio
Five Week Program
A practitioner-led program helping real estate operators build founder-driven brands that earn investor trust—and turn it into capital, with a clear media and distribution playbook.
The program structure:
- Virtual, two-day bootcamp (4.5 hours each day), followed by
- Ongoing 5-week workshop series
Designed to help real estate GPs and their marketing teams design a cohesive company + founder brand system that strengthens investor trust and improves fundraising outcomes in a market where LPs increasingly back people, narrative, and signal—not just track records.
The objective is not branding for branding’s sake. It is brand as a capital raising asset.
Participants will leave with:
- A sharpened founder-led brand strategy aligned with their firm’s investment strategy
- A defensible market positioning tied to LP relevance
- A refined narrative architecture for fundraising and thought leadership
- A customized media and distribution strategy across two (2) chosen channels
- A concrete execution roadmap their team can deploy immediately
To learn more visit https://luma.com/gp-branding.
