In early 2026, Institutional Real Estate, Inc. (IREI) began interviewing people across 11 different property types to share their insights and outlooks on asset management in a video series titled “Asset Management In Focus.”
After a brief summer break, Chase McWhorter, managing director, Americas, at IREI, is back and interviewed Irina Zavina-Tare, founder at Haskil, about how asset management is reclaiming its role as a value-creation engine rather than a reporting function.
Zavina-Tare discusses how asset management is shifting from a back-office reporting function back to a front-line value-creation role, the different mindsets needed for acquisitions versus asset management professionals, the challenges firms face in finding leaders who can operate across asset classes and at scale, and how AI is freeing asset managers to focus on hands-on judgment and property-level problem-solving rather than data crunching.
To watch the video interview, click
