Edinburgh, Glasgow and Manchester are among the key European cities well positioned for hotel performance recovery, based on the latest analysis of major European hotel markets by CBRE.
The report analyzed future demand expectations across each major travel segment to identify which cities are likely to be most impacted. Markets with material exposure to leisure demand and a lower reliance on both international travel (particularly long-haul) and meetings, incentives, conferences and exhibition (MICE) demand are best positioned for a more rapid recovery.
Domestic travel will be the first to see a return of activity, according to the research. This will be predominantly supported by the gradual reopening of economic markets alongside the lifting of some travel restrictions. In 2019, 63 percent of tourism spend across Europe was from the domestic travel market, highlighting its importance in the sector.
Traditionally, Germany, the United Kingdom and Italy have the
