Hotel sector’s resilience: Insights from Aimbridge’s chief global growth officer
by Andrea Zander
The hotel sector is once again showing its resilience despite facing macroeconomic and geopolitical pressures, including tariffs, supply-chain issues, financial volatility and global trade impacts. Luxury properties are leading performance, helping offset softer results in the economy and midscale segments, while group travel remains strong at full-service hotels despite a slowdown in extended stay demand, according to Eric Jacobs, chief global growth officer, Aimbridge Hospitality, in an interview with IREI. Jacobs also noted an initial softening of bookings from Europe affecting East Coast markets, contrasted by strengthening inbound travel from Asia to the West Coast. He emphasized that third-party management partnerships are becoming increasingly vital in today’s environment, not only for their operational expertise but for their ability to leverage robust data and integrated commercial strategies that drive topline growth while mitigating rising costs.
