For many institutions, the “why” of investing in the Sun Belt is a pretty straightforward growth story. The bigger question is where to position strategic investments to generate the best risk-adjusted returns in a large geographic region that has become increasingly competitive.

Proptech’s ability to help buyers, sellers and owners understand property may be more profound than anticipated, writes Benjamin Cole.

While overall the logistics market has delivered for investors, the long-term demand drivers are differentiated, as are the submarkets, in terms of both location and subcategory: bulk distribution, regional distribution, flexible R&D or specialty properties.