Silver Tsunami finally coming ashore for U.S. senior housing investors

Ask real estate professionals what’s hot these days and you’re likely to be told it’s U.S. senior housing. Margaret Harbaugh, an executive director and research team lead at PGIM Real Estate, would concur. She was involved in a new report from PGIM titled The Case for Investing in U.S. Senior Housing. She explains why senior housing and why now. (10/2025)