Impact investing has grown in popularity because a growing segment of the population wants the companies with whom they work to reflect their individual values. It will be interesting to see over time, as people’s life experiences and perspectives change, if their investment philosophies adapt as well. Topics like social justice, environmental sustainability and financial inclusion are top of mind because of passionate citizens, current events and the network effect of social media. If performance in impact investing is strong, it’s a win-win. If returns lag, it will be fascinating to observe whether performance or values win out.