- May 1, 2012: Vol. 6, Number 5

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Toward Consensus: Agreement On Measurement of Sustainability in Real Estate Will Bring Benefits for Both Investors and Fund Managers

by Nina Reid

The phrase “what can be measured can be managed” is one of the great clichés of management and business. And, like many enduring clichés, it has remained in common usage because there is real meaning and truth behind it. While you do not need to buy every syllable of this philosophy, it is important to recognise that it can be beneficial for behaviour, and investment decisions, to be evidence-based.

The real estate investment world is currently grappling with a huge measurability challenge: that of finding a common approach to measuring the impact of sustainability on fund and asset performance.

If such a methodology could be implemented, investors would be in a better position to understand and manage environmental risks and opportunities. This would enable key sustainability issues to be far more embedded into the investment process, and it would enable these issues to be elevated in status from being predominantly a technical discussi

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