In a sponsored interview published in the November issue of Institutional Real Estate Americas, Cortland’s chief technology officer, Scott Moore, discusses why a decade of proprietary data infrastructure, not just the AI layered on top of it, is what separates a durable operating advantage from a feature any operator can buy. He describes a connected data foundation spanning investments, construction, property management and resident experience as the basis of Cortland's vertically integrated model, which functions as a single system rather than a set of separate business lines.
“Many operators in our space are customers of their data as they assemble it from disconnected vendors …. That data is fragmented, frequently stale, and none of it is truly proprietary …. Our approach is fundamentally different …. Today [our data warehouse] holds more than one million Cortland leases, tracks 2,300 submarkets, processes 12 million customer communications, and maps against 88
