Spain has been named as the most attractive destination in Europe for hotel investment, according to CBRE’s 2024 European Hotel Investor Intentions survey.
The advisory firm says Spain attracted more than €4 billion of hotel investment in 2023, making up 36 percent of total commercial real estate investment in the country. The United Kingdom was the second most popular hotel investment destination, followed by Italy.
After canvassing opinion from some 60 investors, developers, owners and managers, CBRE has found that Madrid has overtaken Paris to become the second most favourable city for hotel investment behind London, with Barcelona also featuring in the firm’s top 10 list of hotel destinations. Madrid is proving increasingly attractive to global capital, with notable interest from Latin America.
The European hotel investment market is set to flourish this year according to CBRE, with 70 percent of investors planning to increase capital allocation to the