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Shopping smart: Retail parks keep going strong, if investors avoid three specific mistakes
- May 1, 2026: Vol. 20, Number 5

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Shopping smart: Retail parks keep going strong, if investors avoid three specific mistakes

by Anja Vellen

Retail parks have been among the more resilient retail real estate formats in Europe in recent times.

They sit at the intersection of three qualities investors value most in the current market: essential spending, convenient access and relatively clear operating models. Across Europe, retail parks are benefiting from strong occupier demand and very low vacancy. Food-anchored assets in particular continue to attract capital, as cashflows linked to grocery and drugstore spending are seen as comparatively robust.

That is the good news. The less convenient truth is that resilience is not a given; it is an asset-specific outcome. Investors who automatically treat every retail park as a defensive product risk paying prime prices for assets with very ordinary fundamentals. In practice, performance still depends on getting a few basic decisions right at acquisition.

The most common mistakes are a weak anchor strategy, an overly simplistic view of location quality, and a

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