Publications

- April 1, 2025: Vol. 37, Number 4

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Senior housing poised for a successful 2025 boosted by surge in investment volumes and exceptional rent growth

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The senior housing sector ended 2024 with the highest investment volume since second quarter 2022, buoyed by increased confidence in the capital markets and strong underlying fundamentals within the asset class. These trends are anticipated to continue through 2025, as highlighted in JLL’s eighth annual Seniors Housing and Care Investor Survey and Trends Outlook, which surveyed some of the most influential market participants in the sector to garner insights into the current market sentiment from industry leaders and to provide expectations for the year ahead.

Of the investors surveyed for the report, 78 percent of respondents indicated they would increase their investment exposure to senior housing in 2025, which is up 24 percent from 2024. Assisted living remained the most sought-after investment pick, with 50 percent of investors seeing it as the biggest investment opportunity over the next 12 months, up 22 percent from 2024. Independent living and skilled nursi

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