Publications

- November 1, 2019: Vol. 31, Number 10

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Real estate companies shift to focus on tenant experience

by Andrea Zander

Commercial real estate executives say investments in tenant experience technologies will shift into high gear in the year ahead, according to Deloitte’s Commercial Real Estate Outlook for 2020.

Over the next 18 months, 92 percent plan to maintain or increase their tenant experience–related technology investments. Notably, investors seem more bullish on investing in this type of tech, with 21 percent of private equity real estate investors/managers looking to significantly increase their allocations to it.

According to the report, executives predict tech investments will remain on track despite a possible recession. More than 70 percent of commercial real estate executives — particularly real estate private equity investors/managers, developers and property managers — are likely to stick to their plans to maintain or increase overall technology investments even if an economic slowdown occurs.

Overall, the economic outlook for the U.S. commercial

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